Direct revenue i
£184,260
↑ 18.4% vs previous period
STTN
The Night House Collection Demo
Are we turning attention into stays?
One view of the guest journey, from first impression to direct booking.
Direct bookings
1,248
↑ 14.8% vs previous period
Direct share
42.8%
↑ 5.2 pts vs previous period
Occupancy
78.4%
↑ 6.7 pts vs target
Marketing ROI
11.6:1
↑ 1.8x vs previous period
Cost per booking
£14.72
↓ 9.1% more efficient
Commercial performance
Revenue is building through owned channels
Direct revenueDirect bookingsLast 30 days
£200k£150k£100k£50k£0
01 Sep08 Sep15 Sep22 Sep28 Sep
Guest journey
From anticipation to memory
01Building
Anticipation
Make the right people curious.
1.8m qualified reach
→
02Performing
Participation
Turn interest into a booking.
4.7% booking conversion
→
03Opportunity
Memory
Give guests a reason to return.
18.2% returning guests
Attribution
Which channels brought guests?
ChannelBookingsRevenueROI
Meta paid324£49.2k16.4x
Instagram organic286£41.8k—
Google Search248£39.4k9.8x
Email174£28.6k22.1x
Creators & PR96£15.2k—
Content intelligence
Creative that moved people
Guest journey / 30 days
Where guests move — and where they pause.
A practical view of anticipation, participation, and memory across the collection.
01
Anticipation
Make the right people curious.
Brand discovery is strongest on short-form video and creator content. The next opportunity is to connect high-intent searches to the same story.
1.8mqualified reach
64.2kengaged sessions
3.6%save rate
02
Participation
Turn interest into a booking.
Paid retargeting is doing the heavy lifting, while mobile booking flow friction is hiding some of the demand the content has created.
4.7%booking conversion
26.4kbooking starts
78.4%occupancy
03
Memory
Give guests a reason to return.
Email and post-stay content are creating a base for repeat bookings. Build the welcome and return journey around the experiences guests mention most.
18.2%returning guests
3,820owned contacts
4.7/5guest rating
Conversion health
Demand is arriving faster than the booking flow converts it
Qualified reach1.8m
→
Site sessions64.2k
→
Booking starts26.4k
→
Completed stays1,248
Campaigns & content / 30 days
Creative that earns its place in the guest journey.
See which stories earn attention, intent, and bookings.
IG / REELA weekend at
North Pier
North Pier
Top organic driver
One story is doing the work of a whole campaign.
This Reel generated 18% of social booking starts while keeping the tone native to the platform.
18%booking starts
42.8kqualified views
4.9%conversion rate
Pattern spotted
Experience-led creative is outperforming offer-led creative by 2.4x on booking conversion.
Stay the Night / Agency view
Every account, one clear next move.
A delivery view for the team behind the bookings.
Portfolio direct revenue
£742,860
↑ 21.8% across 6 accounts
Accounts on target
5/6
One needs attention
Reports ready
83%
5 days to quarter review
Data health
98.1%
All sources live
Account pulse
What the team should see this morning
AccountDirect revenueTargetSignalOwner
North Pier Collection£184.3k+6.7%On trackCharlotte
Amistat Demo Group£146.8k+12.4%GrowingIndy
Freehand Demo£98.4k-4.2%ReviewMillie
MM:NT Demo£112.7k+8.1%On trackBeth